Ted Talk to share: Peter Hirshberg on TV and the Web

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'WE ARE IN THE BUSINESS TO CONNECT WITH THE CONSUMERS. WE ARE NOT HERE TO KEEP THE MEDIACOMPANIES ALIVE!'

In this absorbing look at emerging media and tech history, Peter Hirshberg shares some crucial lessons from Silicon Valley and explains why the web is so much more than "better TV."

Why you should listen to him:
The Internet would change everything: it's a truism now, but for some, this took years to sink in. Not for Peter Hirshberg. A marketing specialist at the epicenter of emerging technology, he has spent a quarter of a century charting the reverberations of all things high tech in culture and in business. (It's big business, too.)

Hirshberg first helped bring Apple into the online services arena., then acted as strategic adviser to Microsoft, AOL and NBC. Along the way, he was CEO of Gloss.com and Elemental Software. He's built a deep understanding of the fundamentals of content production and consumption -- and how they've changed, both online and off.

Hirshberg is a trustee of the Computer History Museum and a Henry Crown Fellow of the Aspen Institute. He serves on the advisory board of Technorati and keeps up a lively blog on disruptive culture.