In 2008's summer of sport, the Olympic Games and the Euro 2008 football championship weren't the only tournaments. Nike and Adidas were also battling it out, in the advertising arena. And while their messages differed, they had one thing in common. Both campaigns were developed in Amsterdam (Nike's by Wieden+Kennedy and the Amsterdam office 72andSunny; Adidas's by 180 Amsterdam, the Dutch branch of 180 Communications).
Posts
